Domo Warns of Sales Slowdown as Reps Quit
Software maker sees mass exodus in sales representatives focused on enterprise customers.
September 11, 2022
Domo, Inc. (DOMO), a business intelligence software maker, inserted new language in its latest quarterly filing warning it expects its “revenue growth rate to decline in the near term” to enterprise customers because of a mass exodus of sales representatives.
Though the company currently has a record number of total sales reps, the spike in turnover has resulted in a decrease in sales capacity. Since it takes 6-9 months to train new sales reps, Domo appears to be shifting existing sales reps who focus on other areas to begin selling to corporate customers.
Don’t expect the newly assigned sales reps to immediately bear fruit.
The shift will negatively impact productivity, according to the company.
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